LV’s Heather Smith on crucial brand value
As the industry responds to the Financial Conduct Authority’s pricing shake-up and tackles the ongoing challenges of the coronavirus pandemic Heather Smith, managing director of the LV General Insurance retail business, addresses why having a trusted brand with a strong social purpose is integral to success.
As I write, it’s only the middle of January and already we’ve had to deal with a third national lockdown and Storm Bella.
It is fair to say that 2021 looks set to be just as eventful as last year and
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@postonline.co.uk