Blog: Insurance marketing - bridging the generational gap
There is a much subscribed to myth in marketing that anyone over the age of 35 is a second-rate citizen – or at the very least not worthy of the attention paid to that holy grail consumer, the millennial. Robin Trust, CEO at the Kite Factory, explains why the older generation should not be forgotten.
Millennials – those born between 1981 and 1996 – and, more recently the younger members of Generation Z – whose birthdays fall between 1996 and 2010 – are considered the only demographics that really
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
LV looking to relaunch into general insurance in early 2028
Liverpool Victoria Friendly Society is sizing up a potential return to the general insurance market under the ‘LV=’ brand in early 2028, once its exclusivity period with Allianz runs out, Insurance Post has learned.
Axa Partners hit with FCA limitations
Following the Which? super complaint, the Financial Conduct Authority has told Axa Partners UK it cannot grow its current customer base without written permission from the regulator.
Five insurance M&A storylines to follow in 2026
As we bid farewell to 2025, Post content director Jonathan Swift highlights the M&A storylines that might make the transition from rumour to reality next year and beyond.
MGAs Review of the Year 2025
2025 was a landmark year for MGAs, marked by record growth, major partnerships, technological innovation and expanding global reach, even as soft market conditions and pricing pressures tested resilience across the sector.
Insurance Post’s star-studded Christmas Special for 2025
The award-winning Insurance Post Podcast has signed off the year with a Christmas Special featuring industry heavyweights, newsroom favourites and even a CBeebies-style bedtime story.
FCA partly rebuffs Which? but widens insurance crackdown
The Financial Conduct Authority has pushed back against parts of Which?’s super complaint about home and travel insurance, but accepted there are clear weaknesses in the market that require further regulatory action.
NFU Mutual chief urges action on rising rural road fatalities
Nick Turner, chief executive of NFU Mutual, warns that rural roads remain disproportionately deadly and calls on the government to ensure the new national road safety strategy tackles the persistent loss of life.
Insurers Review of the Year 2025
Insurers managed to post profits amid a softening market in 2025, invested in technology and pushed to reaffirm the industry’s vital role in protecting society with the Labour government and regulators.