Boom times ahead for India's online insurance market

India internet

India is experiencing internet growth at a time when consumers are more comfortable buying insurance online, creating opportunities for insurers with a successful online strategy, according to Anushri Bansa, Rajesh Sabhlok and Vivek Jalan.

There are two powerful forces now at work in India that offer tremendous opportunity for insurers that are able to harness them.

The growing use of the internet by an increasingly affluent urban

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