In Series On Data: Bringing credit to the nation

Credit cards

Credit data is relied on to help decide if customers can repay monthly instalments but, as competition heats up, will insurers consider its use in APR calculations to give them an edge?

Personal data is the insurance industry’s trading currency but, increasingly, the battle lines are being drawn around how the data is used, rather than what insurers actually know.

The digital age has

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.