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Aviva to launch internet-only brand following strong growth in motor book

aviva rebrand

Motor insurance has been the “key highlight” for Aviva in the first quarter, according to the insurer, which plans to launch a new, separately branded internet-only offering in the summer.

Aviva reported that UK general insurance net written premium increased for a fifth consecutive quarter up 20% to £1.1bn (1Q10: £913m), and its UK combined operating ratio improved to 98% (Q1 2010: 104

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