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LV to launch household product in wake of motor success

John O Roarke is general insurance managing director at LV

LV is gearing up to launch a new household product via its broker network in the next few months. The product, which will be rolled out with CDL and SSP, is expected to generate up to £100m premium income over the next two years.

LV general insurance managing director John O'Roarke told Post: "We will be pushing this out towards the end of this year, and the beginning of 2011. It could be quite a big channel for us."

The

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