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Why claims professionals must show their value in the age of AI

John Bissell

Trade Voice: John Bissell, executive director of Chartered Institute of Loss Adjusters, argues that as artificial intelligence helps policyholders challenge claims decisions, loss adjusters must respond by demonstrating clearer judgement, communication and value.

Earlier this year, I wrote in this column about AI’s impact on claims. One area that deserves closer attention is the policyholder.

Consumers now have unprecedented access to information. When faced

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