Pet insurance must stop pricing averages and focus on health
Artificial intelligence, augmented data and preventative care models could help insurers move beyond commoditised underwriting, sell more policies and give consumers fairer premiums, according to Kesh Thukaram, co-founder of Best Insurance and excitare.ai.
The pet insurance market is facing a growing disconnect between how consumers view their pets and how insurers continue to underwrite them.
For many owners, pets are no longer viewed as possessions or
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