Sam White, Stella Insurance

Having started her first company in 1999 aged just 24 in her sister’s conservatory, 20 years later she employs more than 200 staff with offices in Cheadle, Cheshire, and Sydney, Australia with a turnover of more than £20m. 

Her company Action 365 was ranked by JP Morgan as one of the top 200 female-powered businesses in the UK in 2021 and White herself is a multiple award-winning business leader having been named as a 2022 finalist in the Great British Entrepreneur Awards and British Small Business Awards for her human-led leadership approach.

She cares passionately about diversity, equality, innovation and above all, making business human. 

Motivated by a desire to change the insurance industry for the better, White is a vocal advocate for levelling the playing field for women and championing female leaders within the industry.

She is also a regular business commentator in media and can be found discussing current business affairs on BBC’s Wake Up to Money show and Live with Ian King on Sky News. 

You can also catch her co-hosting Toast, the spin-off series from BBC Radio 4’s Sliced Bread, where you’ll find her breaking down the why’s and how’s of big idea products that have failed. 

In addition, White hosts her own podcast Human Business with Sam White, where she candidly discusses successes and failures with fellow business disruptors.

In addition to being a successful entrepreneur White is a mother-of-two and married to Jennie, a children’s book author, who promotes diversity in children’s reading and play.

Given how busy she is, Post also suspects she may have also built a time machine in order to fit in so much activity. 

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