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Why initial attempts at justifying fair value have been too flimsy

James Daley

James Daley, managing director of consumer group and consultancy Fairer Finance, reveals how the early fair value assessments he has seen fail to “come close to doing a good enough job”.

It’s been more than two years now since insurers were forced by the Financial Conduct Authority to start proving and attesting that their products offer fair value.

During that time, the Consumer Duty

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