Why Keeping up with Kardashians is vital for marketing insurance
Analysis: Keeping up with Kardashian-like influencers is what it will take for general insurance providers to attract Gen Z to their products and services, writes Tom Luckham.
While most general insurance marketing departments today may not be Keeping up with the Kardashians – the family who make millions by posting sponsored content on their social media channels –
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Insuring the Birkin boom: risks in plain sight
As iconic handbags appreciate significantly in value, Tim Evershed examines how insurers are adapting to challenges around portability theft risk, valuation volatility and the limitations of traditional home insurance policies to cover the cost of such expensive accessories.
Why property insurance should lead the charge on sustainability
Conall Bolton, senior product consultant at technology and data analytics company Cotality, explains how incorporating carbon impact into claims can turn moments of loss into long-term impact.
How ChatGPT is shaking up general insurance
An update on the launch of Aviva’s ChatGPT-powered insurance app and a call to action from WaniWani, which built the world's first, feature in the latest Insurance Post Podcast.
Aviva bets on ChatGPT becoming major sales channel
Aviva expects artificial intelligence-led distribution to become a “material” sales channel for the insurer within the medium-term after becoming the first major UK provider to launch a ChatGPT app.
Over a quarter of insurance buyers strongly against AI use
Just over a quarter of UK consumers are very resistant to artificial intelligence being used in the insurance sector, according to a new survey.
Pet insurance risks a Consumer Duty reckoning
As pandemic-era pets age and claims costs increase, James Daley, founder and managing director of Fairer Finance, warns many owners are set to discover their policies offer far less protection than they expected.
Allianz Broker ‘punching below its weight’
Allianz Broker’s managing director, Glyn Hughes, has said the business is “punching below its weight” at the moment and has come in with “high ambitions”.
Allianz Partners enters travel gadget market
Allianz Partners has signed a long-term partnership with travel broker Coverwise to launch gadget protection for UK travellers.