Customers young and old expect frictionless digital insurance products, says Axa Partners’ Ward
The assumption that innovation in digital insurance need only be in service of younger customers has been proven false, Axa Partners chief sales and distribution officer for the UK and Ireland Kelly Ward has told Post.
Speaking at the Biba Conference in Manchester on Wednesday, Ward, pictured, said that the business had undergone a “reality check” in the face of unexpected digital adoption for some of its products.
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