LV’s Heather Smith on crucial brand value
As the industry responds to the Financial Conduct Authority’s pricing shake-up and tackles the ongoing challenges of the coronavirus pandemic Heather Smith, managing director of the LV General Insurance retail business, addresses why having a trusted brand with a strong social purpose is integral to success.
As I write, it’s only the middle of January and already we’ve had to deal with a third national lockdown and Storm Bella.
It is fair to say that 2021 looks set to be just as eventful as last year and
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