Analysis: Price comparison websites warned of shrinking demand after dual pricing ban

price-comparison

Next year’s dual pricing ban will force price comparison websites to adapt if they are to stay relevant, experts have warned.

The regulator has unveiled a package of measures to end ‘price walking’ in the general insurance sector, as part of a report that followed a 2018 super complaint by the Competition and Markets

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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