Blog: Rebalancing the BI bad publicity - how insurers can rebuild public trust with positive PR messaging
Delays in comment sign off to interference in influencing messaging. PR expert and former Allianz corporate communication lead Mark Bishop polled insurers and brokers about the sector's Covid-19 response and concludes lessons need to be learned in terms of balancing bad publicity in the future.
Wetherspoons, Sports Direct, and even that acknowledged master of the PR opportunity, Richard Branson, have all taken a hit to their reputations during the pandemic. But none has suffered quite as
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
Big Interview: Simon Hunt, HDI
Simon Hunt, CEO of HDI UK and Ireland, reveals how he is looking to grow the corporate and specialty lines insurer by launching a new Lloyd’s syndicate and expanding in areas including energy, cyber and healthcare.
Are all the insurance job cuts necessary?
Deputy Editor’s View: After thousands of redundancies have been announced from all corners of the insurance industry, Scott McGee asks if job cuts are necessary.
Penny Black’s Social Diary: Aviva’s trams and Earnix’s sushi
Penny Black has been out and about again, notebook in one hand and canapé in the other, keeping a keen eye on the insurance industry’s more whimsical moments.
Top 100 UK Insurers 2026: Aviva
Aviva Insurance Limited is ranked number 1 and Aviva International Insurance Limited is ranked number 2 once again on Insurance Post’s Top 100 UK Insurers list.
Top 100 UK Insurers 2026: AIG
AIG slips from seventh position last year to eighth place on Insurance Post’s Top 100 UK Insurers List in 2026.
Top 100 UK Insurers 2026: NFU Mutual
NFU Mutual leaps from 11th position in 2025 to 10th place on Insurance Post’s Top 100 UK Insurers list in 2026.
Top 100 UK Insurers 2026 table
The top 100 Prudential Regulation Authority regulated companies listed by gross written premium, net written premium, underwriting result, retention ratio, solvency capital requirement and SCR ratio.