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BIA 2018: Communication: Brand Management; Customer Care; Business Sustainability/CSR Initiative

6 the brand management award
Mike Crane, managing director at LV, and his team collect the Brand Management Award from Martin Wiggins, managing director at Brandformula & Lamb
The Brand Management Award

The Brand Management Award was presented to LV for its multi-car policy ‘From the Heart’ campaign.

The insurer decided on an ambitious trajectory to shirk off aggregator

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Q&A: Sharon Bishop, PremFina

Sharon Bishop, CEO of PremFina, explains how the business has scaled from helping 15 brokers in 2021 to more than 200 today, leveraged technology to stay ahead of regulation, and set its sights on becoming the UK’s leading premium finance provider.

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