Why and how cross-selling works for microinsurance
Cross-selling is a great way to distribute microinsurance, as illustrated in Africa, where some farming insurance programmes are also experimenting with new ways to pay out claims, write Tom Johansmeyer, assistant vice-president at Verisk Insurance Solutions, and Keith Lau, senior actuarial associate at PWC
There’s always talk about the power of regulation in driving insurance take-up. In both developed and emerging markets, compulsory insurance programmes have shown some ability to increase penetration
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