Editor's comment: Industry image problem enduring
Insurers face an uphill battle in trying to improve their public image at the best of times, and the latest round of job cuts and news of redundancy term changes at insurance giant Aviva will do nothing to help their cause.
Following on from 800 job losses at the firm in quarter three of 2012 and then 120 at its Sheffield property claims centre run by Asprea, the insurer’s building repair arm, just before Christmas
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