Penny Black’s insurance week
Penny was not at the Conservative Party conference this week but couldn’t help but notice her chums at Lloyd’s broker Windsor, which does a bit of business with the Tories, had pulled a blinder on the publicity front.
Instead of sponsoring drinks, which simply get imbibed and forgotten, this year it sponsored the delegates' ID card lanyards. The result was the Windsor name splashed across the papers, sported by Boris Johnson and George Osborne's mother, no less.
On a separate note, with Penny being of a certain age, she remembers that one of the insurers Aviva used to be was Commercial Union. It had a slogan about not making a drama out of a crisis. Penny cannot help thinking that all the fuss over Aviva's TV income replacement ads during Downton Abbey very nearly made a crisis out of a drama.
Penny was also rather impressed to hear David McCallum from Brokerbility completed his ninth Great North Run last month for Cancer Research and hopes to make it 10 in 2012. Penny's knees are sore just thinking about it. Charity manicure, anyone?
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