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Interview - Ant Middle: Taking the Middle ground

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Rejoining Aviva after spending 10 years at Axa was an attractive choice for Ant Middle, during a time of upheaval at both companies. He talks to Mairi MacDonald about the changes and challenges that lie ahead.

For Ant Middle, a return to Aviva as strategic partnerships director six months ago was "like coming home" after a rather long holiday at Axa. Being headhunted by Aviva brought him back to the same

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TimeTo: Reflect on the 2026 Biba Conference

Content Director’s View: This week a swathe of the UK general insurance sector decamped to Manchester for the annual British Insurance Brokers’ Association conference. Jonathan Swift reflects on some of the themes and talking points of the 2026 iteration.

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