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Aviva to launch internet-only brand following strong growth in motor book

aviva rebrand

Motor insurance has been the “key highlight” for Aviva in the first quarter, according to the insurer, which plans to launch a new, separately branded internet-only offering in the summer.

Aviva reported that UK general insurance net written premium increased for a fifth consecutive quarter up 20% to £1.1bn (1Q10: £913m), and its UK combined operating ratio improved to 98% (Q1 2010: 104

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The effectiveness of the Financial Conduct Authority’s regulatory action in response to Which’s super-complaint about home and travel insurance is reflected in smoother claims handling, not in the number of reviews or fines, according to Claire Massey, founder of Claim Guardians.

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