Skip to main content

Brokers worry about client choice as RSA bids for Aviva

avivasign

Brokers have voiced concern that RSA's £5bn bid for parts of Aviva's general insurance business, including the UK, could ultimately limit client choice and competition.

Although Aviva has thus far strongly rebuked the approach by RSA, some analysts have noted that shareholder pressure and a higher bid could at least mean the merger is put to a vote.

Based on 2009

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Register

Want to know what’s included in our free registration? Click here

Already have an account? Sign in here

Show password
Hide password

Big Interview: Alistair Brighton, Marsh

In a softening market, Alistair Brighton, CEO of Marsh Commercial & Corporate UK, is doubling down on client retention, sector specialism and businesses to reinvest premium savings to drive sustainable growth.

Is it Time:To get some new business cards for Biba 2026?

Content director’s view: With vinyl now as popular as it was in the 80s and Pokémon never being more collectible, could physical business cards make a comeback? Jonathan Swift points to recent evidence to indicate this may be the case, but is still on the fence whether to get some printed for Biba 2026.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here