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Brokers worry about client choice as RSA bids for Aviva

avivasign

Brokers have voiced concern that RSA's £5bn bid for parts of Aviva's general insurance business, including the UK, could ultimately limit client choice and competition.

Although Aviva has thus far strongly rebuked the approach by RSA, some analysts have noted that shareholder pressure and a higher bid could at least mean the merger is put to a vote.

Based on 2009

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