Car insurance costs rise in Q1

classic-car

The price of car insurance rose by 4.3% during the first quarter of 2010, research by Confused and EMB has shown.

The rise, part of the Confused EMB Car Insurance Price Index, comes as part of annual increase of 14.3% since April 2009. The average quoted premium has risen to £524 at the end of March 2010, an

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Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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