The main attraction
Customer relationship management is a valuable tool in the task of attracting and keeping clients. However, while many insurers have embraced the idea of outsourcing in several different areas, a large number are still reluctant to release their grip on CRM. Ralph Savage finds out why
The concepts of customer relationship management and database marketing are well known to the insurance industry, but insurers have often been criticised for failing to take advantage of the benefits
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
Where next for cyber insurance?
After a 2025 peppered with headline-grabbing cyber attacks, Harry Curtis looks at how cyber insurers can regain control of risk, both before an incident occurs and in the critical hours and days after a breach.
What next for employers’ liability insurance?
What’s driving the changing claims picture in employers’ liability and employment practices liability is the focus of the latest Insurance Post Podcast.
Soft market underpricing sparks insurer ‘accidents’ warning
Insurers have been warned there are accidents “waiting to happen” if they continue to make volume a priority over discipline in the soft market.
Big Interview: Richard Turnbull, Collegiate Underwriting
Richard Turnbull, managing director of Collegiate Underwriting, sits down with Harry Curtis to reflect on the MGA’s journey to becoming a leading PI underwriter and what comes next.
60 Seconds With... Euna’s Peter Newson
Former DJ Peter Newson, head of property and casualty, professional indemnity and recruitment underwriting and director at Euna, brings rhythm to the insurance market but don't ask him to sing a tune.
Now or never for Covid-19 business interruption compensation
Aaron Le Marquer, head of policyholder disputes at law firm Stewarts, says following the regulator’s failure to ‘stop the clock’ on Covid business interruption claims, it is now or never for businesses to launch a legal challenge against their insurers.
Insurer CEOs bet big on AI and M&A for growth
Insurance chief executives have artificial intelligence, dealmaking and ESG strategy at the heart of their growth plans for this year, according to KPMG.
Risk concerns deepen as Iran War intensifies
Following the renewed outbreak of conflict in the Middle East, reaction across the insurance industry has highlighted disruption across marine, aviation and specialty markets.