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A fine balance

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Hiscox is busy striving to become a household name, with its multi-million-pound advertising campaign pushing the brand deeper into the country's conscience. Ralph Savage meets group claims director Jeremy Pinchin to discuss the challenges such a strategy can throw up

The role of group claims director was created for Jeremy Pinchin in May last year, after he had built a formidable reputation at Lloyd's during the previous four years - first as project manager for

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