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To affinity and beyond

As affinity relationships continue to skyrocket, the jump into unassociated insurance sectors by retailers can still prove be difficult and risky. Edward Murray explores if insurers are effectively cannibalising their own books or tapping in to whole new markets by participating in these programmes

The character Buzz Lightyear was famously travelling to infinity and beyond in the film Toy Story, but in the world of insurance it seems the destination is affinity and beyond.

Ernst and Young has

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Diary of an Insurer: Axa’s Brendon Moodley

From 5am gym sessions to steering major technology initiatives, Brendon Moodley, head of data platforms and product delivery at Axa UK, blends discipline, leadership and family time that includes watching Disney films that sometimes leave him holding back tears.

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