Making contact.
The 'call me' button is one way the internet channel is helping to drum up more business for users. This facility, rapidly being introduced across the sector, boosts service standards, generates good quality customer response and also allows insurers to tune in to customer needs, says David Fanning.
The financial services industry is finally coming round to using manyof the internet and electronic technologies it previously dismissed as
gimmicky - such as 'call me' buttons and 'text chat'
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