Micro commercial - Made to measure
The small business market can be a worthwhile and profitable investment for insurers, even in a crowded market. However, as Olivier C Laurent reports, successful companies usually need to create individualised packages tailored and, if necessary, altered to suit the customer's fit.
To say that the small and medium-sized insurance market is crowded could be considered an understatement. Just a quick web search for the keywords 'small business' and 'insurance' returns around 22.5
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