Conjuring up customers
The troubled life and pensions companies have traditionally reached potential customers through the magic of television advertising, but now they need more effective tricks up their sleeves to regain customer confidence, says Chris Barraclough.
When times were good, life and pensions products used televisionadvertising to win business, but as consumer confidence continues to fall,
is this still a profitable route?
Today, the bitter
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
Aviva confirms Probitas rebrand
Aviva has confirmed it will rebrand Probitas 1492 to Aviva Syndicates.
US-Iran deal reopens Strait but shipping risks remain
Marine insurers have welcomed the reopening of the Strait of Hormuz under the US-Iran peace deal signed today (18 June), but warned significant operational, security and regulatory challenges remain.
Q&A: Gary Williamson, Gazelle Risk Solutions
Gary Williamson, managing director of commercial lines broker Gazelle Risk Solutions, speaks to Insurance Post about the company’s growth plans.
Ageas motor head unconvinced telematics improves behaviour
Senior motor underwriting bosses disagreed about the amount of impact telematics has on driver behaviour at Insurance Post’s Underwriting Club.
Iran war puts energy security at top of priority lists
Axa XL’s CEO of UK and Lloyd’s Sean McGovern said the ongoing war in Iran has put a firm spotlight on energy security for businesses across the globe.
Markerstudy motor boss warns on ‘essentials’ product over-saturation
The essentials market on price comparison websites has become over-saturated, creating a need for greater guidance as to what should or should not be included in these stripped down policies.
AI ends human-scale cybersecurity as threat windows collapse
Artificial intelligence-driven vulnerability discovery must force insurers and organisations to prioritise resilience over prevention in an environment where breaches are inevitable, according to Judson Dressler, head of the risk operations centre at Resilience.
Like the World Cup, PRA says captives are ‘coming home’
As England fans look forward to the kick-off of the World Cup campaign, the Prudential Regulation Authority has stated its own ambition to bring captives home.