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AXA's £45m ad drive.

AXA is to launch a £45m worldwide advertising campaign on 16 March in a bid to become the first insu...

AXA is to launch a £45m worldwide advertising campaign on 16 March in
a bid to become the first insurer to create a global brand in every
country in which it operates. It will also attempt to

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Q&A: Fiona Marry, Bridgehaven

Fiona Marry, recently appointed European chief executive of Bridgehaven, tells Insurance Post about the company’s international expansion plans and what sets the hybrid model apart.

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