Prima aims for UK scale after rapid rise in Italy
Despite recent regulatory hurdles, Prima’s UK manager, Nick Ielpo, has shared his plan for the company to replicate its digital-first success in Italy in the UK motor insurance market.
Prima was founded in 2015 in Italy, and according to Ielpo, pictured, the growth it has achieved there is substantial.
“It has grown in that short space of time from start-up to very much the market
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