Consumers want Amazon and Tesla embedded insurance products

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Four out of 10 consumers would be comfortable with the idea of buying insurance from companies such as Ikea, Amazon, or Tesla when making purchases from those brands, according to Guidewire’s Insurance Consumer Survey 2024.

About 34% of customers were undecided about embedded insurance from these brands, and only 13% were uncomfortable.

These comfort levels persist from the 2023 survey

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