Time:To – Kovrilo’s Habib on tailoring products to needs

- By Emma Ann Hughes
- 05 Aug 2026
- Indicative reading time: 1 minute

MGAs need to evolve with the current market conditions by focusing on speed of service, according to Sonia Habib, co-founder and commercial director of Kovrilo.

In the latest Insurance Post Time:To video, Habib recommends three things it’s time to do to when it comes to product innovation.

She advises:

Tailor SME products to their behaviour and needs, not legacy assumptions.
Embed real-time broker and claims data into the product lifecycle.
Design modular, trade-specific wordings and limits.

Watch the video to learn more.

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