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Video Q&A: Aviva GI leadership team – Phil Bayles, Gareth Hemming, Colm Holmes and Patrick Tiernan

At this year’s British Insurance Awards Aviva scooped a quartet of awards including General Insurer of the Year.

The business also won the Investing in the Profession, Commercial Lines Insurer of the Year and Personal Lines of the Year categories.

To mark this prize haul, Post content director, Jonathan Swift caught up with the general insurance CEO Colm Holmes, commercial lines managing director Patrick Tiernan, personal lines managing director Gareth Hemming and chief distribution officer Phil Bayles to talk about some of the factors behind its 2020 success.

These included: meeting the challenge of maintaining and building on a market leading position; tackling under insurance; the use of data to improve the customer experience; the importance of a multi-channel distribution strategy; and investing in maintaining a strong and vibrant broker channel.

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