Blog: Rebalancing the BI bad publicity - how insurers can rebuild public trust with positive PR messaging
Delays in comment sign off to interference in influencing messaging. PR expert and former Allianz corporate communication lead Mark Bishop polled insurers and brokers about the sector's Covid-19 response and concludes lessons need to be learned in terms of balancing bad publicity in the future.
Wetherspoons, Sports Direct, and even that acknowledged master of the PR opportunity, Richard Branson, have all taken a hit to their reputations during the pandemic. But none has suffered quite as
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Commercial
Ex-CFC duo Walsh and Newman launch insurance investment vehicle
Former CFC leaders Graeme Newman and David Walsh have launched a family office, Kantara Capital, to invest in early-stage financial services intermediaries.
Trade credit insurance proves vital amid tariff aftershocks
Allianz Trade UK and Ireland CEO Matt Williams has said that the insurers’ products are being used as a “sales development tool” in the wake of the sweeping tariffs introduced by President Trump’s US administration last year.
Diary of an Insurer: Geo Underwriting’s Kate Bush
Kate Bush, trading director at Geo Underwriting, is setting the digital agenda, drinking Yorkshire tea, catching up on how the lambing season is going and returning boats to water.
Trump told insurance not main issue in Strait
Donald Trump’s offer of providing government-backed insurance to vessels travelling through the Strait of Hormuz following the outbreak of war in the region has been described as “limited”.
What Zurich buying Beazley means for the market
Editor’s View: Zurich’s £8.2bn swoop for Beazley is a decisive bet on specialty insurance, which Emma Ann Hughes observes widens the gap between the industry’s supermarket giants and the squeezed middle.
Allianz’s Moon on transforming insurance’s path to equality
Patricia Moon, CEO of Allianz Partners UK and Ireland, explains how flexibility, role models and unlocking talent can accelerate real workplace parity.
From hairdresser to head of risk: a journey in insurance
Kelly Clark, head of risk at Dual, shares how visibility, mentoring, and inclusion helped her thrive in a male-dominated industry.
Q&A: Zoe Hughes, Ventis
Zoe Hughes, senior underwriter at Ventis and 2025 MGAA Rising Star of the Year recipient, talks to Insurance Post about her career and how insurance can attract more young talent.