Blog: Rebalancing the BI bad publicity - how insurers can rebuild public trust with positive PR messaging
Delays in comment sign off to interference in influencing messaging. PR expert and former Allianz corporate communication lead Mark Bishop polled insurers and brokers about the sector's Covid-19 response and concludes lessons need to be learned in terms of balancing bad publicity in the future.
Wetherspoons, Sports Direct, and even that acknowledged master of the PR opportunity, Richard Branson, have all taken a hit to their reputations during the pandemic. But none has suffered quite as
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