SME Affinity: Learning to fly
The SME sector may well be worth £9bn, but for non-insurance brands it is proving a tough affinity market to crack. Alistair Hardie explains how micro-commercial can be made profitable for all.
The Worthing International Birdman event is entertaining proof that some ideas will never get off the ground. Every year, as contestants flop off the pier in their amusing but wholly ineffectual
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