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Blog: Why fighting fraud doesn’t have to compromise the customer journey

Phishing - cyber tech risk concept

With fraudulent claims on the rise due to the cost-of-living crisis, Scott Clayton head of claims fraud at Zurich Insurance, considers how insurers can effectively track fraudulent claims while still maintaining an efficient digital claims journey.

The cost-of-living crisis has created a breeding ground for opportunistic fraudsters. Insurance scams are on the rise, and will likely become more frequent as household incomes are squeezed over the

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While both fraudsters and the insurance industry are utilising technology and AI to commit and fight fraud, there are barriers to overcome and changes to be made if we want to swing the pendulum in the industry's favour.

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