Blog: Loyalty penalties - how the industry can be changed by smart technology

customer-loyalty

Creating and retaining loyal customers is a goldmine for businesses. Customers who champion and support a particular brand not only continually strengthen their own relationship but also act as an advocate to other consumers writes Matt Poll, founder and CEO of Neos.

It stands to reason that an effective business strategy not only focuses on creating loyal customers but also valuing existing ones. It is shocking then, that within the insurance industry loyal

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: http://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

60 Seconds With... Foil’s Pete Allchorne

Pete Allchorne, partner at DAC Beachcroft and president of the Forum of Insurance Lawyers, would like to be “Doctorin’ the Tardis”, finds ironing therapeutic, and can be found dancing to “Uptown Funk” by Mark Ronson and Bruno Mars.

Q&A: Mona Barnes, Aon

Tom Luckham sits down with Aon’s chief claims officer Mona Barnes to discuss her new role, her career history and her plans for claims at Aon.

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here