Advertising video: A new approach to handling flood claims

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The floods in Cumbria last winter seem long forgotten to those who were fortunate enough to only witness the dramatic footage on television. But for those caught up in the disaster the floods have been truly devastating – and for many the prospect of being back in their homes is still months away.

The floods will have an impact on insurers' combined ratios and, just as important, their capability to control service suppliers who help the customers at times of disasters. The effect of the claims

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