Advertising costs and competition major deterrents to insurers entering aggregator space
Sky-rocketing advertising costs and an already competitive market have been cited as potential deterrents for any insurers considering entering the aggregator space after an Accenture report estimated 83% of UK firms were contemplating such a move.
The report released by the professional services company on 2 February also found that 58% of insurers in the US were contemplating setting up their own aggregator site.
The research said more than
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