Customer service: Brand reputation and the power of social media

Letters coming out of a woman's mouth

The expression ‘customer power’ is becoming increasingly resonant. The rise of social networks have given consumers the opportunity to interact with businesses and, in some cases, even change their

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: