View from the top: An apple a day
‘We made the buttons on the screen look so good you’ll want to lick them,’ was something Apple founder Steve Jobs once said to a journalist eager to unpick the secrets that underpinned the firm’s meteoric rise to become one of the biggest companies in the world. And if you’ve ever been to an Apple store, you’d be hard pushed not to agree with him.
I recently threw myself into the Apple experience when purchasing a shiny new iMac and, while I confess I didn’t quite follow Jobs’ advice to the letter, I was absolutely staggered at how Apple has
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