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News analysis - Aviva shake-up: Mayer's return to Europe

Igal Mayer of Aviva

With Igal Mayer set to spearhead Aviva's European plans, Daniel Dunkley asks the market its opinion on the appointment of this divisive figure and how he is likely to fit in with the firm's strategy.

Aviva is set to ramp up plans to launch composite insurance models across its European footprint after appointing former UK general insurance chief executive Igal Mayer to spearhead its operations on

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