View from the top: Positive and purposeful

Barry Smith chief executive Ageas UK

It's always good to get an opportunity to see familiar and new faces, and the British Insurance Brokers' Association conference never lets you down. The number of brokers attending was again very strong and the networking opportunities were second to none — even if most of the discussions took place over a beer or two. The buzz was positive and purposeful and the conference hall was a hive of activity.

A number of common themes emerged during the two days. There is a growing desire to commit to the professionalism agenda. The conference focused on how the industry can be seen as the customer's

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