Top 100 UK Insurers 2025: Direct Line
Direct Line Group remains in third place on the Top 100 UK Insurers List 2025, but will disappear from next year’s rankings as the provider becomes part of Aviva.
UK brands
Direct Line, Churchill, Green Flag, Privilege, Darwin and ByMiles.
Key product lines
Motor, home, business (landlord, van, tradespeople), pet and breakdown.
Year established Direct Line was
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
How MGAs are shaping the future of insurance
View from the Top: Kevin Morton, head of high net worth and personal lines partnerships at Zurich UK, explains why MGAs are set to remain a central pillar of the insurance market.
Domestic & General snapped up by US firm
Domestic & General has been acquired by US-based insurance company Asurion, with the deal expected to close in mid-2026.
Aviva confirms By Miles redundancies
Aviva has confirmed to Insurance Post that members of staff are to be made redundant as a result of it closing down By Miles.
Big Interview: Donna Scully, Carpenters Group
Donna Scully, director and co-owner of Carpenters Group, discusses with Insurance Post the challenges of her upbringing and its positive impact in ensuring both her business and personal causes are approached with kindness.
Which? super-complaint shows insurance is a race to the bottom
James Daley, managing director of Fairer Finance, argues Which’s super-complaint lays bare long-standing problems in policy quality, claims performance and comparison-site competition and pushes for better purchase information to halt the industry’s slide toward a race to the bottom.
Die Hard: Who is insurance’s answer to John McClane?
Content Director's View: Putting aside the argument about whether Die Hard is a Christmas movie or not, Jonathan Swift asks if you have ever wondered who would be the insurance equivalent to NYPD cop turned terrorist plot spoiler John McClane?
Pet insurers under fire for blindsiding vets with VetEnvoy halt
Independent vets claim they were blindsided after Allianz and several pet insurers failed to communicate non-Allianz brands will be removed from digital pet claims platform VetEnvoy, now known as Petios.
Fore! Golf boom drives up risks on and off the fairway
With more people teeing off than ever, David Worsfold examines how golf’s quiet fairways conceal growing exposures and gets to grips with the widening gap in the insurance cover many players and clubs rely on.