Insurance Post

Post Power List 2017: Paul Geddes


CEO, Direct Line

Rank: 24

The well-paid boss of Direct Line sits on the Association of British Insurers board, the Financial Ombudsman Service's insurance industry steering group, and the FCA's practitioner panel.

Kwik Fit blamed its Uddingston planned site closure on price comparison websites and direct insurers.

Will Direct Line further disrupt the mass market broker model?

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