Blog: Why knowing your customer is critical for pet insurers

Pet insurance in the UK is at a crossroads. Rising veterinary costs, inflationary pressures and a surge in claims payouts have pushed premiums to record highs, making pet insurance one of the fastest-growing and most scrutinised lines of general insurance.

Yet, despite these challenges, pet owners remain deeply committed to protecting their pets, often prioritising pet insurance above other types of coverage.

For pet insurers, this dynamic market demands more than just traditional underwriting. It requires a fundamental shift towards truly understanding the customer, the pet and their owner alike, to deliver policies that are accurately priced, clearly communicated, and fit for purpose.

In this blog, CRIF’s Sara Costantini explores how truly knowing customers and their pets can build trust, reduce risk and meet rising regulatory expectations.