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Transforming private healthcare insurance from repair to prevention

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With NHS satisfaction declining, private medical insurance (PMI) is gaining momentum, growing by £385 million in 2022 alone. Yet, rising premiums - up to 40% in some cases - highlight a pressing challenge: delivering more value to both consumers and employers amid mounting healthcare costs.

This article explores how leading insurers are shifting focus from reactive care to proactive wellness. Discover how preventive strategies are reshaping the private healthcare landscape and why value-added benefits like gym access could be key to future growth and retention.

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