How the end of upgrades will enable more humanised experiences

Earlier this year at their Formation ’23 conference, Duck Creek Technologies introduced the concept of humanised insurance experiences, whereby insurers prioritise the customer experience and carrier-customer relationship by striving to build trust and loyalty throughout the customer lifetime.

Humanised experiences happen across every touchpoint of the insured’s journey through the insurance lifecycle. For example, take The Hartford creating an intuitive website that makes it fast and easy for AARP members to get a quote and buy auto and home insurance. Humanised experiences though aren’t just about the pre-bind activities – it of course of can and absolutely should occur during the moment of truth in delivering on the promise of insurance, such as Lemonade utilising AI to process a claim in a recording-breaking time of 2 seconds.

To achieve humanised experiences though, having the right technology stack in place is critical.

This blog highlights how continuous updates in SaaS core systems will make it easier to enable insurers to define the humanised experiences of the future.