How UK insurers are making customers, not sales

Boasting nearly EUR250 billion in annual gross written premium, the UK insurance market is the largest in Europe and one of the largest in the world. As well as leading in terms of size and maturity, the UK market has also sharpened its focus on improving customer experiences in recent years.

Insurance businesses of all sizes are actively exploring how to use cutting edge technology to define and update user experiences, with a focus on making the entire experience of buying relevant insurance products a much easier one for today’s discerning customer. But with so much innovation and choice in a market so large, how do insurers make sure they are getting it right?

This blog highlights why the arrow of innovation points directly from modern core systems to the customer.